If you’re a business owner who is looking to create some custom labels for your products, you’re in luck! There are tons of great options out there that will allow you to design and customize your labels exactly the way you want. However, before you jump in and start choosing fonts and colors, there are a few things you should keep in mind.
In this post, we’ll take a look at the top 5 mistakes businesses make when using custom labels, so that you can avoid them and create something truly beautiful and unique. Stay tuned!
1. Not considering the purpose of the label
Before you start designing your custom label, it’s important to take a step back and think about what its purpose is. Are you looking to simply identify your product, or do you want the label to also act as a marketing tool? This will help determine the overall look and feel of the label, as well as the type of information that needs to be included. For example, if you’re selling a food product, you’ll probably want to include things like nutritional information and ingredient lists on the paper sticker. On the other hand, if you’re selling a piece of art, your label might be more focused on aesthetics.
2. Not using high-quality materials
When it comes to custom labels, it’s important to use high-quality materials. This will ensure that your labels look great and last long, even if they’re exposed to the elements. For example, if you’re planning on using your logo stickers or labels outdoors, you’ll want to make sure they’re made of weatherproof material. Otherwise, they might fade or become damaged over time.
3. Not getting professional help
If you’re not confident in your own ability to design and create custom labels, that’s okay! There are plenty of professionals out there who would be more than happy to help you out. In fact, working with a professional can actually save you time and money in the long run, as they’ll be able to advise you on things like material choices and printing methods.
4. Not thinking about the future
When you’re designing custom labels, it’s important to think about the future. For example, will you need to be able to apply and remove the label without damaging the product? Will the label need to be resistant to heat or cold? If so, you’ll need to choose materials and printing methods accordingly.
5. Not staying consistent
If you’re using custom labels for branding purposes, it’s important to stay consistent with your design. This means using the same colors, fonts, and overall aesthetic across all of your products. Otherwise, your brand will look disorganized and unprofessional. Fortunately, there are plenty of great online tools that can help you stay consistent with your label design, such as templates and branding guidelines.
If you’re looking for sticker printing company, we recommend checking out Sticker It. They offer high-quality sticker printing services and have tons of great options to choose from. Plus, they make it easy to stay consistent with your label design thanks to their online templates and branding guidelines. Check them out today!